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The Everything Guide to Working with TikTok Creators

September 8, 2025

Influencer Marketing 101, Influencer Strategies

What is Influencer Marketing?

Influencer marketing continues to grow and seamlessly integrate into our lives. But, what is it…

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The Shelf Team 2022-01-27T12:00:34-05:00
Influencer Campaign Strategy, Influencer Strategies

Social Commerce: How to Make Your Posts 100% Shoppable

Social commerce is a powerful tool for streamlining the buyer’s journey. It gives consumers a…

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Ariana Newhouse 2021-11-12T12:00:00-05:00
influencer marketing company
Influencer Strategies

8-Point Checklist: How to Find Influencers for Your Brand

How do you pick the best influencers for your social media campaign? It’s not as…

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The Shelf Team 2021-10-26T11:05:09-04:00
Influencer Strategies, Infographics, Insights

INFOGRAPHIC: The Definition of an Influencer

Do you know Google is fielding tens of thousands of searches every month from people…

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Konstantin Smirnov 2021-10-18T00:00:00-04:00
colorful line illustration - podcast influencer marketing
Influencer Campaign Strategy, Influencer Strategies, Insights

How to Loop Podcast Influencer Marketing Into Your Next Campaign

Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…

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The Shelf Team 2021-10-12T11:16:12-04:00
Influencer Strategies

What Is An Influencer?

Whether you are one, work with one, or are aspiring to become one, social media…

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Jessica Bovee 2021-10-04T12:00:00-04:00
line illustration - how do you track the roi of an influencer marketing campaign
Influencer Strategies, Metrics and ROI

Influencer Marketing ROI: Which Metrics Will Give You the Best Campaigns?

How do you know when an influencer marketing campaign has truly been successful? It all…

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Atul 2021-07-30T00:00:00-04:00
swiss dot line illustration - influencer marketing industry shifts INFOGRAPHIC
Influencer Strategies, Infographics

[INFOGRAPHIC] The 2020 Shifts That Change the Influencer Marketing Industry

The influencer marketing industry changed. Did anyone notice? Did you feel it? On the heels…

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Sorilbran Stone 2021-02-01T12:00:00-05:00
yellow background with dots and 2D tiles that show different media formats
Influencer Strategies, Trending

What Changed? Social Media Influencer Marketing After The Events Of 2020

The Brand-Influencer Dynamic Was Forever Changed in 2020 A few days ahead of the General…

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Sorilbran Stone 2021-01-21T03:03:00-05:00
colorful line illustration of hearts
Event/Holiday Marketing, Influencer Strategies

[INFOGRAPHIC] Valentine’s Day Spending, Trends, and Marketing Tips for 2025

Whether the romance of Valentine’s Day gives you butterflies or rings a little sickly sweet,…

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Ariana Newhouse 2021-01-20T11:22:00-05:00
colorful line illustration beauty themed
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Pinterest Influencers and Pinterest Ads Are Driving Sales for Skincare Brands

Have you ever found yourself clueless about how to use a makeup product? I have.…

Read More
Justine Camacho 2020-12-24T06:27:00-05:00
colorful line illustration game and contest themed - gamification marketing
Digital Marketing, Influencer Strategies

6 Smart Ways Gamification Marketing Can Power Your Influencer Strategy

Looking for a new way to engage your audience and get people talking about your…

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Atul 2020-12-18T07:21:00-05:00
colorful line illustration of influencers and social media icons
Influencer Marketing 101, Influencer Strategies

Influencer Tiers: Who Are the 5 Different Types of Influencers?

Ever wonder if your favorite influencer is considered a micro-influencer or macro-influencer? What about nano,…

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Sally Espinosa 2020-11-02T13:40:00-05:00
colorful line illustration donation themed - social media for nonprofits
Influencer Marketing 101, Influencer Strategies

How Nonprofits Can Use Social Media Content to Drive Awareness and Boost Support

If there’s one thing we’ve all had to reconcile in 2020 it’s the effectiveness of…

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Justine Camacho 2020-10-27T09:37:00-04:00
colorful line illustration mobile themed tiktok trends
Influencer Strategies, Trending

10 Lit TikTok Trends That Got Us Through 2020

Whether for good or bad, 2020 was pretty much TikTok’s year to shine. This year,…

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Kira Sophia 2020-10-26T10:49:00-04:00

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