micro-influencers Archives • The Shelf, a Data-First Influencer Marketing Company

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The Everything Guide to Working with TikTok Creators

September 8, 2025

millennial men, millennial male creator, male influencers

From Interest Graphs to Fandoms: 3 Trends Shaping Social Media Engagement in 2025

Audience engagement isn’t just about getting views or likes—it’s about building meaningful connections that resonate…

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macro guide to micro influencers illustration

The Macro Guide to Working with Micro Influencers

Micro-influencers make the Instaworld go ‘round. They are the army of social media users who…

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INFOGRAPHIC: The Definition of an Influencer

Do you know Google is fielding tens of thousands of searches every month from people…

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