By now, you probably know what a splash influencer marketing has made in Web2. But…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…
The Marketer’s Guide to YouTube Features
YouTube influencer campaigns may be the key to leveling up your marketing strategy IF you…
The Marketer’s Guide to Instagram Features
For many of us, Instagram is already a part of daily life. But that doesn’t…
The Marketer’s Guide to Father’s Day Influencer Marketing
National Hug Day, National Puppy Day, National Smile Day – there are so many holidays…
Why Influencers May Be the Solution to Your B2B Marketing Problem
Can you use influencers to boost the performance of a B2B marketing campaign? Short answer:…
How To Use Pinterest Marketing To Power Your Influencer Strategy
Bloggers may be clued in on something your brand is actually missing: Pinterest is an…
2023 Influencer Marketing Best Practices
The most effective influencer marketing campaigns may differ in many ways, but they also share…
How to Loop Live Shopping Into Your Influencer Campaigns
Shopping has been part of our everyday lives for thousands of years, and Live Shopping…
The Periodic Table Of Influencer Marketing Elements
Influencer lingo, marketing jargon, and the seemingly zillions of elements that make up and influencer…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
Influencer Marketing vs Brand Ambassadors: Here’s the Difference
If you’re like most businesses, you’ve realized that online relevance is the only way to…
St. Patrick’s Day Marketing Tips to Get The Green
St. Patrick’s Day presents a great opportunity for marketing teams to use smart – and…