The Shelf, a Data-First Influencer Marketing Company
Solutions

Solutions

  • Full-Funnel Influencer Campaigns
  • Performance Marketing

We Work With

  • Home & Decor Retail
  • Outdoor Retail
  • Food & Bev
  • Fashion & Apparel
  • Health & Wellness
  • Parenting
  • CSR & Social Causes
Creator marketing case study preview from The Shelf.
See how strategy, creator storytelling, and paid media compound together.

Explore the operating model behind The Shelf’s full-funnel influencer campaigns.

Talk to a Strategist
Case Studies
Blog
About
Schedule Strategy Call
Solutions
SolutionsFull-Funnel Influencer CampaignsPerformance MarketingWe Work WithHome & Decor RetailOutdoor RetailFood & BevFashion & ApparelHealth & WellnessParentingCSR & Social Causes
Case Studies Blog About
Schedule Strategy Call Search

Influencer Strategies

  • Company News
  • Event/Holiday Marketing
  • Influencer Strategies
  • Infographics
  • Insights
  • Resources for Bloggers & Influencers
  • Social Media Calendars
BROWSE CATEGORIES
Blogger Roundups
Digital Marketing
Industry News
Influencer Strategies
Infographics
Resources for Bloggers & Influencers
Social Action

When Creative Became the Signal: How The Shelf Turned a Platform Shift into Performance Momentum

February 3, 2026

The Travel Stats You Need_cover rsz
Influencer Strategies, Insights

34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign

Are you looking to run a travel marketing campaign this year? Well, you’re in luck.…

Read More
Ariana Newhouse 2024-09-19T08:00:00-04:00
The US TikTok Ban_cover rsz
Industry News, Influencer Strategies

US TikTok Ban Update: A Comprehensive Guide to the TikTok

Tick..tock…tick…tock. No, I’m not referencing the famous Ke$ha song. Rather, I’m counting down the seconds…

Read More
Saphia Lanier 2024-09-16T08:00:00-04:00
Colourful line of illustrations which reads YouTube Marketing
Influencer Strategies

YouTube Marketing: The Essential Guide

With over 2.5 billion users logging in monthly, YouTube has become a goldmine for brands…

Read More
The Shelf Team 2024-09-12T08:00:00-04:00
Influencer Strategies, Social Media Calendars

October Social Media Calendar + Marketing Ideas

October has historically been the month when we see those retail sales start on their…

Read More
Konstantin Smirnov 2024-09-09T00:00:00-04:00
FTC Summer Rulings 2024
Industry News, Influencer Strategies

Are Fake Reviews Illegal? The FTC’s Crackdown on Fake Reviews and Buying Followers

We would never say the words, “Told you so” because we’re super classy. Very gracious.…

Read More
The Shelf Team 2024-09-06T08:15:00-04:00
2022 Guide to Instagram Influencer Marketing_cover
Influencer Strategies

The Marketer’s Guide to Instagram Influencer Marketing

Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram…

Read More
The Shelf Team 2024-08-19T00:00:00-04:00
September 2024 Social Media Calendar_cover
Influencer Strategies, Social Media Calendars

September 2024 Social Media Calendar + Marketing Ideas

Welcome to the holiday season, right on the heels of the 2024 Summer Olympics, which…

Read More
Sorilbran Stone 2024-08-12T00:00:00-04:00
A multi-coloured grid of halloween miniatures which reads Last-Minute Tips for Getting In on This Year's Halloween Trends
Event/Holiday Marketing, Influencer Strategies, Insights

7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns

Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the…

Read More
The Shelf Team 2024-08-08T12:00:00-04:00
colorful line illustration of school-themed scene - back to school marketing
Event/Holiday Marketing, Influencer Strategies

6 Back-to-School Trends to Inspire Your Q4 Marketing Campaigns

Wake up and smell the school supplies! It’s that time of year again. Shopping is…

Read More
Ariana Newhouse 2024-07-31T00:00:00-04:00
2022 back to school spending
Event/Holiday Marketing, Influencer Strategies, Infographics, Insights

2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign

It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable:…

Read More
Ariana Newhouse 2024-07-25T00:00:00-04:00
Influencer Strategies, Social Media Calendars

August 2024 Social Media Calendar

Wake up and smell the school supplies! It’s that time of year again. Welcome to…

Read More
Konstantin Smirnov 2024-07-01T00:00:00-04:00
Influencer Strategies, Social Media Calendars

The July Social Media Calendar

Hello, summer! It’s that time of year again. Let’s dive into the 2024 July Social…

Read More
Konstantin Smirnov 2024-06-20T00:00:00-04:00
icon illustration of snapchat influencer campaigns
Influencer Strategies

18 Snapchat Stats that Prove its Relevance in 2024

If we’re talking Snapchat stats, let’s start with a big one. It’s still in the…

Read More
Kira Sophia 2024-06-13T00:00:00-04:00
Influencer Strategies

What Is Instagram?

What is Instagram? So glad you asked! Instagram is a free social media platform. It’s…

Read More
The Shelf Team 2024-06-11T00:00:00-04:00
Influencer Strategies, Insights

15 LinkedIn Stats Marketers Need to Know

Before we get to the LinkedIn stats, let’s talk a little about the platform. When…

Read More
Abigail Welcom 2024-06-06T00:00:00-04:00

Posts navigation

Previous Page 1 … 3 4 5 … 16 Next Page

Get tactical tips deliver to your inbox every other week

Subscribe Today

  • Subscribe Today
  • Subscribe

Services

  • Our Services
  • Our Technology
  • Performance Campaigns

Legal

  • Privacy
  • Terms

Resources

  • Trends
  • Insights
  • Strategy Guides
  • Infographics

Inside Info

  • Our Team
  • Careers

Connect With US

  • Linkedin
  • Instagram
  • Twitter
  • Facebook
  • Pinterest

The Shelf | 2055 Piedmont Rd NE, Atlanta 30324 | © 2012-2025 Shelf, Inc 

By continuing to browse, you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Our Cookie Policy.

I accept