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The Shelf Wins Adweek Experiential Award and Earns Drum Awards Finalist Recognition

February 4, 2026

Creator Economy, Influencer Strategies

How the Interest Graph Is Transforming Content Discovery for Brands

Have you ever wondered how you end up on TikTok watching a 10-minute deep dive…

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Sorilbran Stone 2024-11-15T13:02:33-05:00
Event/Holiday Marketing, Influencer Strategies

7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year

It’s the most wonderful time of the year — for holiday marketing campaigns, that is!…

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Ariana Newhouse 2024-11-11T06:42:00-05:00
colorful line illustration of holiday gifts and marketing charts
Event/Holiday Marketing, Influencer Strategies, Infographics

INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends

The winter holidays are right around the corner, and this year, 92 percent of Americans…

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Ariana Newhouse 2024-11-07T17:45:00-05:00
Influencer Strategies, Social Media Calendars

December 2024 Social Media Calendar + Marketing Ideas

It’s time to bring those holiday creator campaigns on home. But it’s also time to…

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Konstantin Smirnov 2024-11-04T06:00:00-05:00
28 Influencer Marketing Ideas That’ll Boost Your Sales_title
Influencer Marketing 101, Influencer Strategies

28 Influencer Marketing Ideas That’ll Boost Your Sales

It’s time to sit down and map out your social media marketing campaigns for the…

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Sorilbran Stone 2024-10-28T06:00:00-04:00
Event/Holiday Marketing, Influencer Strategies

How to Market (and Sell) Holiday Travel Experiences

Pumpkin spice is back in stores, and you know what that means: the holidays —…

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The Shelf Team 2024-10-23T23:42:38-04:00
November 2024 Calendars
Influencer Strategies, Social Media Calendars

November Social Media Calendar + Marketing Ideas

As November rolls in, the holiday season kicks into high gear. The weather’s cooler, people…

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Konstantin Smirnov 2024-10-23T15:48:27-04:00
Gen Z holiday spending
Event/Holiday Marketing, Influencer Strategies, Uncategorized

The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint

It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…

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Saphia Lanier 2024-10-14T06:00:00-04:00
line illustration of Halloween witch, vampire and wolf
Event/Holiday Marketing, Influencer Strategies, Infographics

[Infographic] 2024 Halloween Spending, Sales, Stats, and Trends

Heat up the cider and start carving the pumpkins, it’s Halloween time! We know you’re…

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Ariana Newhouse 2024-10-10T12:00:00-04:00
Leveraging Facebook Live for Influencer Marketing__cover rsz
Influencer Strategies

How to Leverage Facebook Live for Influencer Marketing

So you want to use Facebook Live for your next influencer marketing campaign. Excellent! You’re…

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Ariana Newhouse 2024-10-07T08:00:00-04:00
TikTok Trends Explained_cover rsz
Influencer Strategies, Insights, Trending

TikTok Trends 101: Decoding TikTok’s Trend Ecosystem

Welcome to the wild and wonderful world of TikTok, where trends pop up faster than…

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The Shelf Team 2024-09-30T08:00:00-04:00
Turkey 5 marketing
Event/Holiday Marketing, Influencer Strategies

Gobble Up Sales: Marketing Tips for the Turkey 5

Wake up and smell the stuffing! It’s time to start thinking about your brand’s Turkey…

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Ariana Newhouse 2024-09-30T06:01:00-04:00
Google recognizes creators - Google's Creator designation
Creator Economy, Industry News, Influencer Strategies

Credibility > Popularity: Google Recognizes Creators with the Creator Designation

The role of influencers is undergoing a significant transformation. As brands increasingly rely on influencer…

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Sorilbran Stone 2024-09-29T02:07:27-04:00
A Beginner’s Guide to Facebook Influencer Marketing_cover resized
Influencer Campaign Strategy, Influencer Strategies

The Beginner’s Guide to Facebook Influencer Marketing

With the rise of TikTok and the staying power of Instagram, it’s natural to wonder…

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Ariana Newhouse 2024-09-26T08:00:00-04:00
Halloween-themed illustration
Event/Holiday Marketing, Influencer Strategies

Gen Z’s Leveled-Up Version of Halloween🎃

When it comes to Halloween, it seems Gen Z has taken a page from the…

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Sorilbran Stone 2024-09-23T00:00:00-04:00

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