Did you know that 3 in 4 marketing teams that have plans to run influencer…
Super Bowl 2026: The Hail Mary vs. The Drive
February 26, 2026
The Everything Guide to Partnering with Nano-Influencers
Gaining an influence over buyers is what every brand aspires to do. But let’s face…
A Marketer’s Guide to Influencer Allowlisting
You may have heard influencer allowlisting is a hot topic in the influencer marketing world,…
Tips for Choosing the Right Influencer Marketing Agency
Selling a product is tough, especially when you’re the new kid on the block. You…
INFOGRAPHIC The Three Types of Influencer Campaigns
If your influencer marketing campaigns aren’t working, the problem is most likely the result of…
Is there still any value left in Earned Media Value?
Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…
Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing
Need to lose weight? There’s an app for that. Want to look chic for cheap?…
THE 7 METRICS YOUR SITE SHOULD TRACK IN TRAFFIC/CLICKS INFLUENCER CAMPAIGNS
A few years ago, back when everybody wanted to get into influencer marketing but nobody…
Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand
CBD is trendy. We hate to classify it that way, but it totally is. It’s…
Here Is EXACTLY How We Ran Our First Influencer Campaign
Updated May 2019 Working with bloggers can be a somewhat daunting task if you’ve never…
Why Vanity Metrics Matter Less Than You Think
Vanity Metrics: The Shady Side of Influencer Marketing (and Why Big Brands Are Finally Calling…
6 Mistakes Brands Makes with Influencer Marketing
Common Influencer Marketing Mistakes to Avoid Last updated August 2018 Influencer marketing can be a…
A 9-Step Fall Influencer Marketing Plan
A Simple Micro-Influencer Marketing Strategy That’s Actionable and Effective With summer in full swing, it’s…
The 5 Best Types of Social Proof to Boost Brand Awareness and Make Your Brand More Credible
All of social media hinges on the concept of social proof. Your feed is probably…
Spotting Influencer Fraud: How to Figure Out if a Social Media Influencer is Buying Followers
Whether you’re the most popular girl in school, an international celebrity, a Fortune 500 company,…