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Super Bowl 2026: The Hail Mary vs. The Drive

February 26, 2026

Influencer Marketing TikTok Trends Lore resized
Creator Economy, Influencer Strategies, Trends

Lore: How Personal Stories Are Driving Creator Influence in 2025

For years, we’ve been obsessed with creator content—the quality of their photos, the polish of…

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Sorilbran Stone 2025-03-17T06:00:00-04:00
Influencer Strategies, Insights

Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation

After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…

Read More
The Shelf Team 2025-03-03T06:00:00-05:00
April 2024 blog cover
Influencer Strategies, Social Media Calendars

2025 April Social Media Calendar

As the rain rolls in with the month of April, so do some big celebrations. …

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Konstantin Smirnov 2025-03-01T06:00:00-05:00
Influencer Strategies, Social Media Calendars

March 2025 Social Media Calendar

It’s time to do a little social media planning, and for that, you’ll need our…

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Konstantin Smirnov 2025-02-20T06:00:00-05:00
Influencer Campaign Strategy, Influencer Strategies, Insights

What Makes Them Buy: Millennial Parents in 2025

TL;DR Section TL;DR Key Takeaways Millennial parents are digitally immersed and socially connected, relying on…

Read More
Sorilbran Stone 2025-02-17T12:00:00-05:00
Influencer Strategies

How to Repurpose Seasonal Influencer Content for Maximum Impact Year-Round

At a time when marketing budgets are getting tighter and brands are being asked to…

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The Shelf Team 2025-02-13T06:00:00-05:00
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Launch a Product on Instagram in 8 Simple Steps

TL;DR Section TL;DR Key Takeaways Plan your campaign with precision and ample lead time. Define…

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Ariana Newhouse 2025-02-10T12:00:00-05:00
Food-focused illustration - Food marketing strategies
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Spice Up Food Brand Marketing With the Interest Graph

The new year brings fresh opportunities for food brands to connect with their audiences in…

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Saphia Lanier 2025-01-24T06:00:00-05:00
colorful graphic of two large hands forming a heart surrounding by February-themed iconography including a football player, hearts, characters, and a fun beverage
Influencer Strategies, Social Media Calendars

February 2025 Social Media Calendar

We’re knee-deep into winter 2025 and we’ve packed the February 2025 social media calendar with…

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Konstantin Smirnov 2025-01-16T06:00:00-05:00
Influencer Strategies, Insights

28 Consumer Trends That Will Shape Influencer Marketing in 2025

How well do you know your consumers? It’s a crucial question when strategizing and building…

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Ariana Newhouse 2025-01-13T06:00:00-05:00
line illustration of colorful pink Valentine's Day scene with dogs and volcanos and flowers and hearts
Event/Holiday Marketing, Influencer Strategies

The Perfect Post: 24 Cool Valentine’s Day Influencer Marketing Ideas

Roses are red, violets are blue, and oh boy do we have some Valentine’s Day…

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Ariana Newhouse 2025-01-06T08:00:00-05:00
Influencer Strategies, Insights, Trends

UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It

Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not,…

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Ariana Newhouse 2025-01-06T06:30:00-05:00
What Makes Them Buy: Millennial Men cover illustration
Influencer Strategies, Insights

What Makes Them Buy: Marketing To Millennial Men

What is it about Millennial men that you need to know if you want them…

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The Shelf Team 2024-12-02T06:00:00-05:00
EGC
Event/Holiday Marketing, Influencer Strategies

No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue

The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign,…

Read More
The Shelf Team 2024-11-27T06:00:00-05:00
Creator Economy, Influencer Strategies, Insights

Millennial Men in the Creator Economy: What You Need to Know

Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.

Read More
The Shelf Team 2024-11-18T06:37:00-05:00

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