Creator-led storytelling, paid-ready content, and high-production beauty assets that perform across DTC, retail, and paid media
Creator-led storytelling, paid-ready content, and high-production beauty assets that perform across DTC, retail, and paid media
TRUSTED BY THE WORLD’S MOST INNOVATIVE BRANDS
You’re juggling launch calendars, shade ranges, ingredient stories, and retailer expectations—all while trying to keep creators, content, and paid media aligned. The stakes are higher for beauty: one off-brand post, one mismatched shade, one weak campaign can ripple through your retail relationships. This is the tension we design beauty campaigns for.
You need more than “beauty influencers.” You need creators who match your shade ranges, skin types, hair textures, and routines—so every demo feels credible and every recommendation feels earned.
Retail and DTC teams care about movement, not mentions. Creator content has to connect to add-to-cart, retail rank, search lift, and paid performance so you can walk into Sephora, Ulta, or Amazon meetings with a story that holds up.
Launches come and go, but the need for great content doesn’t. You need swatches, routines, GRWMs, before-and-afters, and ingredient explainers you can reuse all year—not one-off assets that expire with the campaign.
Beauty has its own rules. Shade ranges, skin stories, ingredient claims, retail politics. Our job is to build influencer programs that respect all of that and still hit your numbers.
We don’t just find “beauty influencers.” We cast for shade range, skin type, hair texture, aesthetic, and audience trust so every demo feels like a real recommendation—not a one-off ad.
GRWMs, routines, swatches, transformations, ingredient explainers—we build you a rights-cleared library of assets that lives on long after the first campaign flight.
We design creator content to behave like high-performing ads and tie it back to the metrics your stakeholders care about—from PDP traffic and ROAS to retail rank and search lift.
Briefing creators, clearing claims, managing usage rights, optimizing paid—our team runs the moving parts so yours can stay focused on launches, retailers, and brand-building.
Beauty creators bring your brand to life with textures, tones, routines, and results. The real unlock happens when that content stops being a one-off campaign and starts behaving like a system—one that’s built around your launch calendar, your retail partners, and the way your customers actually buy.
When creator storytelling, paid amplification, and ongoing optimization work together, you’re not just running influencer campaigns… you’re building a reusable beauty engine that supports launches, retail needs, and every moment in between.
We start with your hero SKUs, shade stories, retailer commitments, and timing. Campaigns are structured to support real business milestones—new launches, resets, and key retail windows—so creator content is always laddering up to something that matters.
From GRWMs and routines to swatches, transformations, and ingredient explainers, we build a rights-cleared library of assets that doesn’t expire with the campaign. Your team gets beauty-native content it can plug into social, PDPs, email, paid, and retail placements all year long.
Every campaign feeds the next. We test hooks, claims, creators, and formats, then use what works to refine creative, targeting, and spend. Over time, your beauty program becomes a learning system that keeps getting sharper—with clearer benchmarks and stronger results.
Beauty campaigns only work when the creative, the data, and the execution all fire in sync.
Our system is built to do exactly that — combining creator intelligence, paid amplification, performance analytics, and high-volume content workflows into one engine.
These are the systems that let us scale storytelling, support retail partners, generate reuse-ready beauty content, and optimize every asset for performance.
Every campaign learns. Every round gets sharper. And every creator touchpoint becomes part of a system that compounds over time.
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
BEAUTY INFLUENCER MARKETING CASE STUDIES
Our campaigns help beauty brands launch hero SKUs, scale content libraries, strengthen Sephora/Ulta stories, and prove measurable performance.
Here are a few ways we’ve done it.
Our campaign for KISS leveraged 46 beauty influencers to showcase the ease and natural look of Falscara lashes, resulting in over 23 million impressions and 2 million engagements, with individual TikTok videos garnering up to 649,000 views.
Schedule a call with our strategists to discover how our campaigns can guide your customers from discovery to conversion.
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