One of the MOST common mistakes marketing teams make when it comes to rolling out influencer campaigns is running the campaign like it’s the only thing a brand has going.

Influencer campaigns, when managed correctly, fit neatly within the context of your overall digital marketing strategy. And that includes your keyword strategy. You can extend the life of your influencer marketing campaigns far beyond the actual campaign activation period just by being smart about optimizing #sponcon for search.

In this guide, we show you how to do just that. We lay out a few rules of engagement for threading your SEO strategy throughout your influencer campaign. You don’t need to type in your email address or anything like that, and there aren’t any other strings attached. Just click the button below to open and read this guide and find out how to give your influencer campaign WAY more impact.