Social commerce is a powerful tool for streamlining the buyer’s journey. It gives consumers a…
Super Bowl 2026: The Hail Mary vs. The Drive
February 26, 2026
How to Loop Podcast Influencer Marketing Into Your Next Campaign
Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…
Pinterest Influencers and Pinterest Ads Are Driving Sales for Skincare Brands
Have you ever found yourself clueless about how to use a makeup product? I have.…
The Ins and Outs of Using Influencer Marketing to Boost SEO (and Vice versa)
Originally posted Sep 2018 back in the olden days 🙃 Massive overhaul Jul 2020 😎…
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear
Being able to adapt to changes quickly is what makes marketers superheroes. Those who’ve been…
10 SPOT-ON EXAMPLES OF BRANDS THAT HAVE BUILT EXCEPTIONAL REFERRAL PROGRAMS
by Izabelle Hundrev When was the last time you bought something without reading customer reviews…
11 Effective Ways to Maximize Your Brand Presence on Social Media
If your brand, like most, happens to be one that’s working tirelessly to build a…
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…
Hometown Heroes: How to Find and Partner with Blue Collar influencers
There are some verticals that are just a tough space for influencer marketing. For example,…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Your step-by-step guide to building a brand awareness campaign
What do people say about your brand? Not much? Then your audience is in dire…