This is the first university campaign for The Shelf team, and it will be a good one. The university boasts a wonderfully picturesque campus with a wide catalog of educational programs. The Shelf team has been presented with an opportunity to craft campaigns that will woo a diverse group of incoming students to the school.
“Our strategy involves prospective students, parents, alumni, and program experts building educational-style content about the offerings at the Corpus Christi campus,” says Ali Barnes, Brand Partnerships Manager at The Shelf. “Specifically, audiences will get real-time experiences with the university through on-campus visits and impactful conversations via static + video content on video-driven social media platforms like Instagram & TikTok.”
Navigating the contractual process was a new experience for The Shelf team, as building an influencer campaign for the state-owned institution means more complex processes are in play for getting approval on campaign concepts, influencer partners and other elements of the campaign activation.
But then, Complex is our collective middle name. So… #BustAMove
Interested in seeing how influencer marketing can work for your government-run organization? Why, we’ll charm the linen pants (or tweed pants if you’re up north) right off your board chair and dazzle your comptroller with our data-driven insights.
Kidding. But it’s true that our team would jump at the chance to talk to you about our services. Click here to schedule a strategy call.
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The Shelf is a full-service influencer marketing agency with its own proprietary SaaS platform. The company specializes in Full-Funnel Influencer MarketingTM campaigns that partner brands with Instagram, TikTok, Pinterest, YouTube, and podcast storytellers in tandem with multiple paid digital channels to ensure authentic brand engagement at every stage of your customer’s journey.
