New Business Wheeler & Dealer

Quick, Upfront Summary To Make Sure You’re Not Barking Up The Wrong Tree

Our new business team is made up of two groups, the strategy group and the charisma group. We’re currently hiring for both. So when you apply, let me know which one you’re interested in.

The Strategy Group...

Consists of people who are non-stop, always-on #strategic (duh, right?). Hence the job title. This role is a little more senior because we expect this team to have a super deep understanding of the influencer marketing space. (And by “super deep”, I’m not talking about people who follow a bunch of influencers, or are influencers themselves… yes, both of those are nice to have for that role, but we need more).

The strategy group is all about ideas and understanding the ins and outs of how campaigns run. You gotta know which strategies to suggest based on client goals. Lots of brainstorming on the fly… and sprinkling knowledge and expertise all throughout these conversations. We like for our calls with potential clients to sound more like strategy sessions than just another boring, pushy sales pitch.

The Charisma Group...

Consists of movers and shakers who love to talk. People from this group pair up with people from the strategy group to get on calls with potential clients… and basically make magic happen together. Since the strategy portion is covered, this role here doesn’t require a ton of domain experience. You will essentially do the relationship-building and management… you’d be the one bringing the charisma component.

Consider yourself the official ship captain when it comes to guiding calls with prospective clients. Since you’ll pretty much be the one handling communications with these new business connections, you have to be [somewhat fanatically] organized. And a bit of a wizard when it comes to writing compelling emails that keep people engaged. You know… chatting them up, keeping them warm, that sorta thing.

So, basically… we’re looking for a charismatic social butterfly who is organized, eloquent, and smart. One other thing I’d like to mention is: This position does not require business development or sales experience (although if you have it, it’s definitely a plus). (Oh, and this can be a more junior role as long as you don’t sound super inexperienced on the phone and are able to hold-your-own.)

A Little Info About The Shelf

We’re a team of 20.

We’re growing.

We just got a fun, new office.

We have an office pug who’s the sitting President of the Welcoming Committee (as long as you’re not looking for a welcome and you see chill mode as open arms).

About half of us are really funny.

We’re currently working with some pretty amazing brands (eos, Famous Footwear, Pepsi, Neutrogena, Evenflo, a big chain of malls (I don’t think I’m allowed to say who), a big toilet brand (again… I don’t think I’m allowed to say who, but you probably sit on this brand every morning), Natori, Diamond Producers Association, Hickory Farms, Moosejaw… just to name a few).


Extra Details

Compensation + Perks (in Addition to Base Salary):
  • We like for our employees to have skin in the game if that’s of interest to them. (It would be to me… because it can pay out a lot down the road)… so depending on the salary package that you choose (and/or if you prove to be irreplaceably amazing), you’ll receive a meaningful number of stock options after you hit the 3-month point.

  • We provide the usual benefits: Medical, Dental, Vision. (The Medical Insurance is through Aetna, which is really pretty good.)

  • We're located in Brooklyn, so if you're local (and wind up working with us), we typically work from home 2 days a week to save on commute time. Yay!

  • You’ll be working closely with the founders. Both are super cool. (One of them wrote this job description.) (She’s modest too.) (She also sometimes refers to herself in the third person for a little bit of fun.) (And enjoys friendly tangents.)

  • People who perform well advance quickly.

  • We’re dog-friendly. And, as I mentioned above, we have our tiny office pug!! So if you like dogs, you’ll love him… if you don’t like dogs, he’ll most likely ignore you… he’s very adept at picking up on whether people want anything to do with him. If you don’t, he’ll cold-shoulder you indefinitely.)

How to Apply

We’re a pretty down-to-earth bunch, so if you’re interested in applying, in lieu of an elaborate cover letter, you can email me at, and include bullet points with the following info:

  • Which of the two jobs listed in this post you’re interested in discussing

  • A link to your Linkedin profile

  • What job site sent you our way

  • Your location

  • Your phone number

  • A rundown on how experienced you are with the influencer marketing space… have you worked with them? Have you done client work in the influencer space? Stuff like that.

  • If you’re applying for the wheeler and dealer role, it would be good for me to get a rundown on why you feel like you’d be good for that role (that we’ve loosely defined as requiring you to be a a charismatic social butterfly who is organized, eloquent, and smart).

  • Please let me know what sort of salary you have in mind. I'd hate to waste your time if you're wanting a salary that's beyond the realm of possibility for us.

useful intel you NEED TO KNOW THAT’LL help with your application

  • Applications that are submitted using a job site (instead of emailed to the above email address) will not be considered.

  • I kick out applications that are poorly written and/or have typos. That might seem harsh, but my thought process behind this is if you can’t take the time to proofread a job application, you most likely won’t be overly diligent with client emails. (#FunLittleTip: Install Grammarly. It’s a game changer.)

  • Pay attention to your writing style. We write in a colloquial, one-with-the-people-while-still-being-basically-grammatically-correct style. This is not a requirement, but I do get a decent number of applicants every day, and 90% of the applications are boring AF. The ones that have a fun “voice” and quirky writing immediately catch my attention. In a good way.

  • Lastly, put yourself in the shoes of the person in charge of interviewing… what do you think that person would want to hear?

The Characteristics of An Ideal Candidate

Generally speaking, a lot of people will probably find this job post in line with their skill set, and I bet a lot of people would have the skills necessary to perform the requirements of this role. But… the characteristics that define your work style might not be in line with what we need. So, below I’m listing out a bunch of qualities that we’ve decided we really need a person to have based on the various people we’ve worked with over the last 6 years.

  1. Our company has a very fast-paced environment. It might feel disorganized from time to time because we’re also a small company. We need each employee to be the type of person who can go with the flow. Who can adjust quickly. Who is able to embrace chaos with open arms when it decides to waltz through the door.

  2. Due to the aforementioned fast-paced environment, you should be the type of person who is able to execute quickly… within time constraints. WHILE still maintaining a quality of work. We don’t ask for the impossible. But what we don’t want to see are projects that are slapped together and riddled with issues. Instead, we’d like to see people make adjustments and figure out how to make it work so that everything is high-quality and completed within the time constraints. That looks a little weird all typed out. I guess we’re looking for resourceful people who approach projects with that there’s-more-than-one-way-to-skin-a-cat attitude.

  3. I’ve never interviewed anyone who has said that they have bad work ethic… but there’s a big difference between people who show up and do what gets assigned to them and those who load projects onto their own plates as soon as they have a free moment… Those people who take pride in their projects and who go above and beyond because they have that drive for personal achievement and growth. We don’t want to micro-manage. We want to work with self-motivated people who are neurotic about quality.

  4. People who don’t proofread drive me nuts!

  5. While I feel like I should not have to mention this, we’ve worked with people in the past who ran around like a bunch of crazed loose cannons… yelling at coworkers, constantly complaining, deploying the cold-shoulder on a regular basis. So if you’re not a nice person… that won’t really work for us.

  6. You need to be receptive to feedback. This is a quality that we find candidates have trouble self-assessing. But try hard. Because we give feedback when needed. We’re too small of a company to just let people do whatever they want to do. (Side-note… no one loves feedback. That’s fine. I don’t either really. But will you take it nicely? Will you incorporate it? Are you going to be passive aggressive while doing it? Have you been told not to “cut off your nose to spite your face” recently? These are questions you should ask to do said self-assessment.)

  7. Influencer marketing is constantly changing, so we’re looking for people who are curious. This is another quality that’s hard to self-assess… so try to think back to any recent things you’ve learned. For example… if a client were to mention in passing that they are doing white-labeled boosting on Instagram… let’s assume you don’t know what that means. Would you be the type of person to jot a note down about that and then look it up so that you know what it is whenever it comes up again (even though they were not specifically asking you to do any white-listed boosting for them)?

  8. Are you ambitious? (Not a requirement, but if you are… there’s lots of room for career growth because we’ll let you take on whatever you can handle. Plus, we like to hire our managers from within the team, so there is a very clear path to the next level (if it’s of interest).

  9. If you’re working remotely, you need to actually be working. No one likes a freeloader.

So, Is This Job Your Jam, or No?

I could honestly go on and on about what we’re looking for, but I’m going to stop here. The point is, you gotta have the chops AND play well with others. And if you’re giddy already, feeling like this job description is just so dead-on-b*lls accurate for you, say something. (Also, if that’s the case, please message me asap!) If you’re lagging on something, feel free to mention it in your cover letter. We’re a small company who’s big into personal growth and supporting up-and-coming go-getters!