Essense of Australia
This wedding gown retailer impressed with a $1.05 CPM, 175% more impressions, and 8.41% engagement on story sets.
Creator-led style drops. Real-world conversions. Our data-first engine for the fashion category.
Creator-led style drops. Real-world conversions. Our data-first engine for the fashion category.
Award-nominated fashion campaigns: Global Influencer Marketing Awards (Fashion & Beauty) • Drum Awards 2025 (Social: Retail & Consumer Products)
Unlock Reusable, High-Performing Content with a Creator System Built for Performance
Revenue Lift & Retail Velocity
Campaigns built to support sell-through, defend category rank, and give your team clear, confident numbers to take back to retailers.
Reusable, High-Volume Content
Creator-led assets designed for paid, organic, retail, and in-house needs — always on-brand, always ready to deploy.
Full-Service Execution
We handle sourcing, briefs, QC, allowlisting, reporting, and optimization so your team can focus on launches, retail, and product.
Creative Concepts
Whether you're a fashion brand or a fashion retailer, chances are you have some very specific goals that you need to meet this month, quarter, or year. Our creative strategists craft campaign concepts with your target audience and business goals in mind. That's how we (and you) stay winning! ✨
Relationship-Building
Our fashion influencer agency platform delivers hundreds of thousands of profiles for leading fashionistas from all over the globe. We've been in the biz for 9 years. Over the years, our account managers have built an impressive network of fashion influencers.
Bot-Free Zone
In addition to accessing plenty of profiles, we can also uncover the bad actors who buy followers and engagement for their social media platforms. We like to keep things bot-free. And we would never want you to hire a fake influencer for your brand. Plus, nobody likes bad actors, so...
Campaign Dashboard
Our full-featured campaign dashboard will give you the power to monitor your influencer marketing strategy's progress. You'll have the tools to watch your campaign as it rolls out and glean key insights in real time.
Full Content Rights
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard. You can reuse influencer material in other digital marketing efforts for your fashion brand.
Quality Content
Quality control is an important aspect of our company culture. We have art directors, copywriters, and strategists who assess influencer content on the regular. They work hard to provide fashion influencers with the necessary feedback to ensure your campaign can deliver the highest ROI.
Optimizing
We make it a point to roll out influencer campaigns in stages, giving your account manager and strategist time to evaluate each post (hello, QC) and make tweaks as needed. Our goal is to optimize the content produced from your fashion campaign for continued improvement over time.
Path-to-Purchase
There's life beyond brand awareness!! We structure campaigns to reach the #fashionista and #gentlemensfashion crowd, wherever they may be in their purchase process.
FASHION INFLUENCER MARKETING CASE STUDIES
We have clients in various verticals. Check out some of our recent fashion campaigns.
Savers | Cross-Border, Performance-Driven Launch
Multi-activation rollout supporting 23 store openings across the U.S. and Canada. Influencer-driven content built awareness, sparked engagement, and drove in-store intent with measurable results across paid and organic.
📊 Performance
- • 5.75M Organic Impressions
- • 184.7K Engagements
- • 4.9K Link Clicks · 6.7K Sticker Taps · 1.3K Replies
- • 86.7% Positive Sentiment
- • 2.21% IG Story ER (↑121% over benchmark)
🏬 Grand Openings
- • 59.5M Impressions (↑38% above target)
- • 25.9K Engagements
- • Top Content: Reels + In-Store Hauls
- • Highest VTR: 29.2% (3.3x Campaign Avg)
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
You don’t have to do influencer marketing in the fashion industry alone.
We can help. The Shelf works with some of the most influential fashion-forward icons, creators, and lifestylists.
Schedule a quick call with one of our strategists and learn how our fashion campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.
Schedule a Strategy Call