Fashion Campaigns that Move from Trend to Cart

High-impact creator content. Paid-ready assets. Retail-ready results. Content your team can use anywhere.

Creator-led style drops. Real-world conversions. Our data-first engine for the fashion category.

Award-nominated fashion campaigns: Global Influencer Marketing Awards (Fashion & Beauty) • Drum Awards 2025 (Social: Retail & Consumer Products)

Fashion Problem Section

Fashion moves fast.
Expectations move faster.

Fashion teams are under pressure to deliver more than just a great campaign. You're managing launch calendars that shift overnight, retailers who want proof of movement, and customers who expect to see your brand show up in ways that feel fresh, relevant, and immediate.

Fashion's New Reality

Speed

Speed

Collection launches move fast. Trends, creators, and platforms move even faster.

Proof

Proof

Retailers expect results they can see — category rank lift, sell-through signals, Amazon movement, and post-click performance.

Scale

Scale

Fashion teams need more assets than ever: lookbooks, try-ons, flat lays, styling content, seasonal drops — all aligned, all on-brand.

Campaign Types

How We Run Campaigns

Performance Campaigns

Performance Campaigns

High-output, high-measurement, full-funnel fashion campaigns

Performance campaigns are where creative meets measurable lift. These are the campaigns built to drive retail velocity, support launches, and prove movement — from awareness all the way to purchase. Every asset is designed for paid amplification and optimized through real-time data so your team gets the clarity (and the numbers) retailers want to see.

  • Built for measurable outcomes — CTR, CPC, ROAS, add-to-cart, retail lift
  • Designed for paid performance from Day 1 — creators, scripts, edits, and hooks tailored for platform algorithms
  • Retail-ready reporting — clean numbers your partners can act on
  • Iterated through our Optimization Flywheel — every 48 hours, content gets sharper
  • Perfect for launches, promotions, and moments where movement matters
Catalog Campaigns

Catalog (UGC) Campaigns

High-volume, evergreen, content-for-everything campaigns

Catalog/UGC campaigns power the day-to-day visuals fashion teams rely on — the product details, try-ons, textures, styling ideas, and evergreen content you need in constant rotation. These campaigns give you creator-led assets at scale, ready to plug into paid, organic, email, retail placements, and every seasonal push on your calendar.

  • High-volume creator assets — fit checks, try-ons, product walk-throughs, before/afters
  • Always-on content flow — perfect for social calendars, retail needs, and multi-platform use
  • Fully reusable — paid, organic, product pages, email, retail, press
  • Fast turnaround — keeps pace with shifting launch calendars
  • Ideal for lookbooks, drops, seasonal pushes, and evergreen storytelling

Unlock Reusable, High-Performing Content with a Creator System Built for Performance

Creators bring your brand to life in ways that feel natural, stylish, and real — but the real unlock happens when that content becomes a system. A system that gives you the volume you need, the performance you can measure, and the support that keeps your team from being stretched thin.

When creator storytelling, paid amplification, and strategic execution all work together, you aren’t just running influencer campaigns… you’re powering a content engine built for launches, retail needs, and every moment in between.

Text Animation Section
01

Revenue Lift &
Retail Velocity

Campaigns built to support sell-through, defend category rank, and give your team clear, confident numbers to take back to retailers.

02

Reusable,
High-Volume Content

Creator-led assets designed for campaigns, PDPs, retail partners, and in-house needs.

03

Full-Service
Execution

We handle sourcing, briefs, QC, allowlisting, reporting, and optimization so your team can focus on launches, retail, and product.

Why Fashion Brands Choose Us

Fashion teams have to balance storytelling with hard metrics — retail velocity, category rank, sell-through, and channel performance. Our creator systems support both. With paid-ready content, real-time optimization, and retailer-facing reporting, we help fashion brands show up beautifully and back it with numbers that matter. Every campaign is built to learn fast, scale smart, and support the entire retail ecosystem.

The Shelf Optimization Flywheel

Optimization Flywheel

Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.

Allowlisting Strategies

Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.

Brand Lift Studies

Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.

Splice Lab at The Shelf

SpliceLab™

Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.

Multi-Channel Content (MCC)

Multi-Channel Content (MCC)

Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.

Viral Hitmakers at The Shelf

Viral Hitmakers

Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.

Trend Track at The Shelf

Trend Track

Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.

The Shelf Creator Space

Creator Space

An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.

FASHION INFLUENCER MARKETING CASE STUDIES

We have clients in various verticals. Check out some of our recent fashion campaigns.

Fashion Campaigns

Ready to Run Fashion Campaigns That Actually Move People?

From trend-led creators to performance-ready content, we help fashion brands build campaigns that look incredible, scale across channels, and support every stage of the customer journey. Book a quick strategy call and see how a creator system built for fashion can power your next drop, your retail partners, and your ongoing content needs.

Book a Strategy Call