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The Shelf Wins Adweek Experiential Award and Earns Drum Awards Finalist Recognition

February 4, 2026

A colourful line representation dominated by Pink and Black which reads Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing
Influencer Campaign Strategy, Influencer Strategies

Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing

Need to lose weight? There’s an app for that. Want to look chic for cheap?…

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Saphia Lanier 2019-09-16T13:05:00-04:00
A colourful line representation which reads How to Market to Your CBD Oil to Your Biggest Market - Millennial Women
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Market to Your CBD Oil to Your Biggest Market – Millennial Women

For the past few weeks, we have been knee-deep in CBD content, talking about the…

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Sorilbran Stone 2019-08-29T13:27:00-04:00
Colourful line representation which reads CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40

It’s time to talk about the Nevermind generation – specifically, how to get your CBD…

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Sorilbran Stone 2019-08-22T13:40:00-04:00
A colourful line representation including clouds which reads How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

The Social Media Strategies Big Brands Like Lord Jones Are Using to Reach the Baby…

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Sorilbran Stone 2019-08-13T05:14:00-04:00
Colourful line representation dominated by yellow which reads Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand

CBD is trendy. We hate to classify it that way, but it totally is. It’s…

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Sorilbran Stone 2019-08-05T15:16:00-04:00
A colorful line representation dominated by blue which reads Here's How You Can Incorporate Virtual Influencers Into Your Next Campaign
Influencer Campaign Strategy, Influencer Strategies, Insights

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

Virtual influencers are a phenomenon that is getting lots of attention in the social media…

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Sorilbran Stone 2019-07-18T07:06:00-04:00
Honey comb style cover which reads Here Is EXACTLY How We Ran Our First Influencer Campaign
Influencer Campaign Strategy, Influencer Strategies

Here Is EXACTLY How We Ran Our First Influencer Campaign

Updated May 2019 Working with bloggers can be a somewhat daunting task if you’ve never…

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Lauren Jung 2019-05-30T10:17:00-04:00
Colourful line representation which reads "How to Do Influencer Outreach (Includes Email Templates)
Influencer Campaign Strategy, Influencer Strategies

How to Do Blogger Outreach (Includes Templates)

What Do You Say to An Influencer? Updated May 2019 When it comes to influencer…

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Sabrina Fenster 2019-05-02T14:55:00-04:00
Colourful line representation dominated by pink which reads How to Vet Potential Blogger and Influencer Partners
Influencer Campaign Strategy, Influencer Strategies

A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand

We’ll be the first to admit it: there are a ton of ways and some…

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Lauren Jung 2019-04-24T14:53:00-04:00
Colourful line of illustrations dominated by blue and pink which reads Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked).
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked)

Marketing campaigns for sports and outdoor brands have matured a lot over the last 10…

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Danielle Hayes 2019-01-31T14:31:00-05:00
Colourful line illustration dominated by orange which reads 9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign.
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign

Strategies for Rolling Out a Holiday Food Campaign to Boost Brand Lift and Get Clicks…

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Danielle Hayes 2018-10-22T09:28:00-04:00
Colourful illustration of toys which reads SELLING TOYS, CLOTHES AND FUN WITH KID INFLUENCERS
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

SELLING TOYS, CLOTHES AND FUN WITH KID INFLUENCERS

How Brands Are Partnering with Kid Bloggers to Sell Toys, Clothes and Fun This Holiday…

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Danielle Hayes 2018-10-15T09:38:00-04:00
illustration of a curved arms holding smartphones
Influencer Campaign Strategy, Influencer Strategies

How to Build Your First Macro Influencer Campaign

With more and more people owning social media accounts, the world of influencer marketing is…

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Danielle Hayes 2018-03-19T12:00:28-04:00
illustration of a people wearing masks
Influencer Campaign Strategy, Influencer Strategies

Spotting Influencer Fraud: How to Figure Out if a Social Media Influencer is Buying Followers

Whether you’re the most popular girl in school, an international celebrity, a Fortune 500 company,…

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Danielle Hayes 2018-03-13T12:00:41-04:00
line illustration of social media engagement theme with red hears and yellow person icons
Influencer Campaign Strategy, Influencer Strategies

How to Use Fashion Bloggers In Your Next Influencer Campaign

Should You Make a Fashion Blogger the Face of Your Non-Fashion Influencer Campaign? Influencer selection…

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The Shelf Team 2018-02-06T13:59:00-05:00

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