From scroll-stopping content to real conversions—our influencer marketing team helps food and beverage brands grow with campaigns built to perform.
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Food is one of the most discovery-driven categories online. Recipes, taste tests, grocery hauls, pantry restocks — consumers use creators to decide what to try, what to buy, and what becomes a staple. We build creator programs that mirror real eating habits, fuel retail velocity, and turn discovery into measurable action across Amazon, grocery, club stores, and DTC.
Food discovery happens through people who actually use the product — home cooks, busy parents, multicultural foodies, college students, athletes, wellness shoppers. We cast creators whose routines, taste profiles, and cultural context make your product feel genuinely part of their lives.
Food content needs volume — demos, taste tests, ingredient closeups, step-by-steps, grocery hauls, “how to use it” recipes. We deliver a rights-cleared library built for social, PDPs, Amazon, retail displays, paid media, and CRM.
Food brands don’t just need views — they need movement. We design creator content that drives add-to-carts, store-locator traffic, retail velocity, and Amazon ROAS. Everything ladders back to the KPIs your sales team and retail partners actually care about.
Most food & beverage teams run lean — especially growth and innovation brands. We run sourcing, contracts, QA, usage rights, optimization, reporting, and paid so you can stay focused on retailer asks, sell-in cycles, and new product launches.
From kombucha and cocktails to deli salads and summer grilling staples, we’ve helped food and beverage brands launch products, rebound from traffic dips, and turn social buzz into actual store visits.
Whether the goal is to drive clicks, fuel discovery, or build long-term loyalty, we design performance-driven influencer campaigns that convert content into revenue—and turn hungry audiences into customers.
📉 for St Pierre Bakery’s summer + holiday campaigns; beat impression goals by 157%
🛒 to BuzzBallz’s store locator—after a major traffic drop-off
🚀 on link clicks for Uptown Cocktails awareness campaign
🔥 for Reser’s deli salads across boosted and organic content
GLOBAL PERFORMANCE MARKETING AWARD FINALIST: For its seasonal pizza lineup, Papa Murphy’s ran a performance-driven creator campaign that delivered more than 3.8 million impressions and 71,000+ link clicks. One paid optimization cycle stood out, generating more than 11,000 tracked purchases and a CPA under $1.
2X SUMMIT AWARD-WINNNING CAMPAIGN: Peelz ditched the “cute fruit” narrative with a bold campaign that delivered 41M impressions, 1.7M engagements, and positioned mandarins as the ultimate fun, flavorful snack. 🍊
At The Shelf, we don’t just use data—we turn it into bite-sized, actionable insights that reshape how food and CPG brands think about campaign success. Our proprietary frameworks go beyond the basics, helping brands optimize in real-time, spark measurable lifts in awareness and purchase intent, and extract insights that feed future growth. Whether it’s our Optimization Flywheel or our state-of-the-art Creator Space, every system we’ve built is designed to amplify performance, drive velocity, and deliver lasting brand impact.
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
Food marketing moves fast—so we use advanced data analysis and machine learning to stay ahead of consumer behavior and build influencer campaigns that deliver measurable results. From trend-spotting to creator selection, our tech stack helps us pinpoint exactly what works (and what doesn’t) for your brand.
We analyze your market, competitors, food trends, and target demo to craft strategies that make your brand stand out. Whether you’re pushing fine dining or functional snacks, we use real-time data to guide every creative decision.
It’s not just about finding the flashiest foodie with a camera. We identify creators whose audiences mirror your customer—and we use engagement, behavior, and conversion data to make sure your message lands and drives results.
We don’t just launch campaigns—we engineer them to perform. Our team combines deep audience insights with paid media strategies like allowlisting and retargeting to amplify your message through trusted creator voices. The result? More visibility, more engagement, and more impact.
We build custom audience segments and run paid ads directly through influencer accounts to increase trust and boost performance. Our campaigns regularly beat platform benchmarks, delivering high-performing CPCs and stronger brand lift across the board.
Our deep relationships with creators let us unlock usage rights that fuel powerful retargeting strategies. That means you can stay in front of warm audiences and re-engage them with content they already trust—resulting in engagement rates up to 30%.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns to get your food brand on the table.
We partner with creators who influence the right people—not just the usual food crowd
Great campaigns aren’t limited by category. We tap into creators who resonate with your actual buyers—whether they’re recipe developers, lifestyle vloggers, gym bros, or momfluencers. It’s about reach, relevance, and storytelling that drives results.
