ROI-Backed Social Media Influencer Marketing🚀

Prove performance, scale campaigns, and beat creative fatigue — without adding headcount.

Performance You Can Screenshot

We fuse strategic expertise, creative excellence, and data-driven precision to build influencer campaigns that actually move the needle. From connecting you with the right creators to tracking performance across TikTok, Instagram, YouTube, and beyond—we engineer campaigns that stand out and scale.

Powered by a proprietary stack that analyzes over a billion creator posts, we surface niche audience behaviors and real-time insights. The result? Influencer programs curated to your goals, optimized at every step, and built to deliver ROI you can screenshot.

✅Pilot Campaigns to Prove ROI Fast

✅ Evergreen UGC Pipelines to Beat Creative Fatigue

✅ Attribution You Can Present With Confidence

✅ Optimization That Keeps Getting Smarter

ENTERPRISE BRANDS TRUST THE SHELF FOR COMPLIANT, BRAND-SAFE CAMPAIGNS.

Hanes - client of The Shelf Influencer Marketing Agency

A FEW OF OUR FAVORITE CAMPAIGNS

We team up with a worldwide crew of creators to craft next-level stories and unforgettable moments.

The Shelf Influencer agency nominated for 4 Global Performance Marketing Awards

CAMPAIGN SNAPSHOT: Papa Murphy’s x The Shelf

High-Conversion Foodie Campaign | Traffic + Conversion Focus | TikTok + Instagram

Papa Murphy’s partnered with The Shelf to boost sales of its LTO favorites—like the Jack-O Pizza and Cheesy Stuffed Crust—by tapping creators with authentic foodie followings. We rolled out a dual-phase campaign optimized first for landing page traffic, then for purchases. Using a mix of product hacks, hosting moments, and family meal content, we turned pizza demos into dollars. Read the Full Case Study

Papa Murphy’s | Traffic + Conversion, Performance-First Strategy

Sequential campaign built to drive traffic and convert buyers using high-performing creator content. Influencer-powered rollout spotlighted Papa Murphy’s as the go-to meal hack—fueling purchases, impressions, and a pizza-fueled performance win.

📊 Performance

• 3.8M Impressions (↑80% over goal)
• 71.9K Link Clicks | 11.6K Purchases
• $0.96 CPA | $29.71 ROAS
• 13.4% VTR | Top Creator drove $192K in sales
• 2x Higher Engagement on TikTok vs IG

🍕 Content Wins

• Pizza Roll Hacks = Most Shared + Saved
• Jack-O Pizza + Stuffed Crust LTOs drove intent
• Foodie Reels + Hosting Content = Strongest Conversions
• Top Influencer = 65% of Campaign Sales
• TikTok drove strongest intent signals

The Shelf Influencer Agency 2025 Webby Award Nominee for Bet B2B Social Campaign for Engine

CAMPAIGN SNAPSHOT: Engine x The Shelf

Webby-Nominated | B2B Social Campaign | Cross-Platform

Engine came to us to reach marketers across TikTok, Instagram, and LinkedIn with performance-driven influencer content. We built a skit-style campaign that drove 4.2x higher VTRs than benchmarked creative—and positioned Engine as the funnest brand in a boring B2B category.

Engine | Influencer-Led Skit Campaign

Comedic storytelling around B2B work travel woes. Skit-style vertical content boosted brand visibility and engagement across paid and organic.

View Case Study

📊 Organic

• 510K+ Impressions
• 91.7K Reels views (Shannon Fiedler)
• 8.8K Total Engagements
• 3.2% Highest IG ER (FentiFriedChicken)
• 1.5K+ Shares on Engine Content

🚀 Paid

• 11.7M Impressions
• 773 Signups at $51.75 CPA
• 4.22% Avg. CTR
• 35.2K Landing Page Visits
• Top performing skit-style content