Our influencer campaigns don’t just generate buzz—they drive visibility, build brand sentiment, and set the stage for performance.
We build influencer campaigns that drive visibility, increase positive sentiment, deliver high-quality prospects, and set the stage for measurable growth.
Trusted by leading CPG, lifestyle, and media brands to drive brand lift, recall, and top-funnel impact.
The best awareness campaigns don’t just reach people—they qualify them. That’s why we design top-of-funnel content that brings in the right people from the start. No immediate conversions? No problem. They’re still part of your brand’s orbit. And when it’s time to convert, they already trust you.
We pioneered interest graph marketing to ensure that your content shows up where your audience is already paying attention—not just demographically, but behaviorally. Our creators are handpicked based on who actually influences purchase behavior in your category. We use first-party campaign performance, platform signals, and buyer behavior—not vanity metrics. Because it’s not just about who sees your content. It’s about where you’re seen—and why it resonates.
Higher View-Through Rates Than Industry Benchmarks
Awareness that actually gets watched
Positive Sentiment in Brand Lift Survey
Quality awareness at scale
Creator Post Ranked on TikTok’s Top List
Breakthrough visibility
Higher Watch Times on TikTok
Qualified reach from the first impression
Multi-activation rollout supporting 23 store openings across the U.S. and Canada. Influencer-driven content built awareness, sparked engagement, and drove in-store intent with measurable results across paid and organic.
We helped Peelz redefine mandarins with bold, trend-savvy content that crushed KPIs and grabbed attention across Instagram and TikTok.
Vibrant creators. Scroll-stopping videos. And a brand story that hit just right.
41.1M Impressions · 1.7M Engagements
113% View Ratio (Kelli Erdmann) · 2.5x IG Story ER
145% Scoped Content Delivered
We helped Engine become the fun brand in a boring category—by turning B2B travel pain points into viral skits that won the internet. Bold content. Big laughs. Serious brand lift.
13.2M Impressions · 124K Clicks · 4.22% Paid CTR
Webby Nominee for Best B2B Social
Creator-led storytelling that drove paid + organic success
Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your products can make the transition from being an in-feed post to being a budgetary staple.
The Shelf platform allows us to view the profiles of tens of thousands of influencers, makers, creators, and bloggers across hundreds of nuanced niches. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.
We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.
Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your brand awareness campaign stays on track.
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from creators who are working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.
We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.
We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your awareness campaign for better and better results.
We get that there's more to marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to raving fans.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Let’s Make Your Brand Impossible to Ignore
Whether you're launching, rebranding, or just ready to be seen — we design influencer campaigns that spark visibility, boost brand sentiment, and fuel future performance.