From product launches to market expansions, these campaigns helped brands hit the ground running. Explore how we combined influencer strategy with creative execution to introduce new offers, reach fresh audiences, and drive early traction that lasts.
Savers Value Village
We helped Savers relaunch thrift for a new generation, turning secondhand shopping into a stylish, sustainable movement that resonated across retail seasons.
88.1M
Impressions
1,977
Pieces of Content
ROAR Organic
We supported ROAR’s retail rollout with vibrant influencer storytelling that matched each flavor drop—making ROAR the catalyst for a colorful cultural moment.
1M
Video Views
484K
Engagements
Peelz Citrus
We helped Peelz rebrand mandarins from lunchbox filler to bold, flavorful, grown-up goodness—launching seasonal drops that made citrus feel unhinged in the best way. 🍊
41.1M
Impressions
1.7M
Engagements
Lenox
We reintroduced Lenox through seasonal launches that turned heirloom dinnerware into a modern must-have.
417K
Engagements
5.13%
Eng. Rate
Quinny
We launched a year-long brand ambassadorship program to promote five different strollers set to launch throughout the year.
90K
Engagements
2.53%
Eng. Rate
Sweet Defeat
We launched Sweet Defeat with a cross-platform challenge that turned sugar cravings into shareable, click-worthy content
108K
Engagements
3.81%
Eng. Rate
KISS
We launched Falscara with 46 beauty influencers, creating tutorial-style content that garnered over 1.4 million organic video views, effectively educating consumers on this innovative lash application method
378%
Engagements
62.80%
Eng. Rate
Bold ideas. Cultural relevance. Data-first strategies.
At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?Let’s talk.
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