The Shelf, a Data-First Influencer Marketing Company
Solutions

Solutions

  • Full-Funnel Influencer Campaigns
  • Performance Marketing

We Work With

  • Home & Decor Retail
  • Outdoor Retail
  • Food & Bev
  • Fashion & Apparel
  • Health & Wellness
  • Parenting
  • CSR & Social Causes
Creator marketing case study preview from The Shelf.
See how strategy, creator storytelling, and paid media compound together.

Explore the operating model behind The Shelf’s full-funnel influencer campaigns.

Talk to a Strategist
Case Studies
Blog
About
Schedule Strategy Call
Solutions
SolutionsFull-Funnel Influencer CampaignsPerformance MarketingWe Work WithHome & Decor RetailOutdoor RetailFood & BevFashion & ApparelHealth & WellnessParentingCSR & Social Causes
Case Studies Blog About
Schedule Strategy Call Search

Event/Holiday Marketing

  • Company News
  • Event/Holiday Marketing
  • Influencer Strategies
  • Infographics
  • Insights
  • Resources for Bloggers & Influencers
  • Social Media Calendars
BROWSE CATEGORIES
Blogger Roundups
Digital Marketing
Industry News
Influencer Strategies
Infographics
Resources for Bloggers & Influencers
Social Action

Brands Are Building In-House Creator Communities. But Without a System, It’s Just Noise.

March 12, 2026

TikTok Shop for Holiday Campaigns
Event/Holiday Marketing, Influencer Strategies

TikTok Shop for the Holidays: A Marketers Guide

Introduction: Where Discovery Becomes Commerce The distance between “I wonder what that is” and “I…

Read More
The Shelf Team 2025-09-30T00:25:00-04:00
colorful line illustration retail focused - promote your big sale
Event/Holiday Marketing, Influencer Strategies

How To Use Instagram Influencers To Promote Your Big Sale

TL;DR Section TL;DR Key Takeaways Combine reach and engagement by pairing macro‑ and mega‑influencers for…

Read More
The Shelf Team 2025-09-01T13:05:00-04:00
Mother’s Day 2025 marketing insights — colorful infographic highlighting emotional shopping trends, consumer behaviors, and spring campaign strategies.
Event/Holiday Marketing, Influencer Strategies

20 Actionable Insights, Stats, and Trends to Win Mother’s Day 2025

Mother’s Day isn’t just another Sunday in May. It’s the emotional Olympics of retail. Shoppers…

Read More
Strategy by Sorilbran, Written with Maverick 2025-04-29T07:00:00-04:00
line illustration of colorful pink Valentine's Day scene with dogs and volcanos and flowers and hearts
Event/Holiday Marketing, Influencer Strategies

The Perfect Post: 24 Cool Valentine’s Day Influencer Marketing Ideas

Roses are red, violets are blue, and oh boy do we have some Valentine’s Day…

Read More
Ariana Newhouse 2025-01-06T08:00:00-05:00
EGC
Event/Holiday Marketing, Influencer Strategies

No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue

The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign,…

Read More
The Shelf Team 2024-11-27T06:00:00-05:00
Event/Holiday Marketing, Influencer Strategies

7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year

It’s the most wonderful time of the year — for holiday marketing campaigns, that is!…

Read More
Ariana Newhouse 2024-11-11T06:42:00-05:00
colorful line illustration of holiday gifts and marketing charts
Event/Holiday Marketing, Influencer Strategies, Infographics

INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends

The winter holidays are right around the corner, and this year, 92 percent of Americans…

Read More
Ariana Newhouse 2024-11-07T17:45:00-05:00
Event/Holiday Marketing, Influencer Strategies

How to Market (and Sell) Holiday Travel Experiences

Pumpkin spice is back in stores, and you know what that means: the holidays —…

Read More
The Shelf Team 2024-10-23T23:42:38-04:00
Gen Z holiday spending
Event/Holiday Marketing, Influencer Strategies, Uncategorized

The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint

It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…

Read More
Saphia Lanier 2024-10-14T06:00:00-04:00
line illustration of Halloween witch, vampire and wolf
Event/Holiday Marketing, Influencer Strategies, Infographics

[Infographic] 2024 Halloween Spending, Sales, Stats, and Trends

Heat up the cider and start carving the pumpkins, it’s Halloween time! We know you’re…

Read More
Ariana Newhouse 2024-10-10T12:00:00-04:00
Turkey 5 marketing
Event/Holiday Marketing, Influencer Strategies

Gobble Up Sales: Marketing Tips for the Turkey 5

Wake up and smell the stuffing! It’s time to start thinking about your brand’s Turkey…

Read More
Ariana Newhouse 2024-09-30T06:01:00-04:00
Halloween-themed illustration
Event/Holiday Marketing, Influencer Strategies

Gen Z’s Leveled-Up Version of Halloween🎃

When it comes to Halloween, it seems Gen Z has taken a page from the…

Read More
Sorilbran Stone 2024-09-23T00:00:00-04:00
A multi-coloured grid of halloween miniatures which reads Last-Minute Tips for Getting In on This Year's Halloween Trends
Event/Holiday Marketing, Influencer Strategies, Insights

7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns

Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the…

Read More
The Shelf Team 2024-08-08T12:00:00-04:00
colorful line illustration of school-themed scene - back to school marketing
Event/Holiday Marketing, Influencer Strategies

6 Back-to-School Trends to Inspire Your Q4 Marketing Campaigns

Wake up and smell the school supplies! It’s that time of year again. Shopping is…

Read More
Ariana Newhouse 2024-07-31T00:00:00-04:00
2022 back to school spending
Event/Holiday Marketing, Influencer Strategies, Infographics, Insights

2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign

It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable:…

Read More
Ariana Newhouse 2024-07-25T00:00:00-04:00

Posts navigation

1 2 Next Page

Get tactical tips deliver to your inbox every other week

Subscribe Today

  • Subscribe Today
  • Subscribe

Services

  • Our Services
  • Our Technology
  • Performance Campaigns

Legal

  • Privacy
  • Terms

Resources

  • Trends
  • Insights
  • Strategy Guides
  • Infographics

Inside Info

  • Our Team
  • Careers

Connect With US

  • Linkedin
  • Instagram
  • Twitter
  • Facebook
  • Pinterest

The Shelf | 2055 Piedmont Rd NE, Atlanta 30324 | © 2012-2025 Shelf, Inc 

By continuing to browse, you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Our Cookie Policy.

I accept