TL;DR Your CEO asks, “How much incremental revenue did we actually drive from the influencer…
Things We Unlearned at Social Media Week
April 22, 2026
Mastering Social Media Algorithms: The Interest Graph vs the Social Graph
Originally published October 2023 In 2025, “Just posting” on social isn’t a strategy—understanding how interest…
28 Influencer Marketing Ideas That’ll Boost Your Sales
It’s time to sit down and map out your social media marketing campaigns for the…
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
Influencers in the Creator Economy: Is It Too Late to Become an Influencer?
Doesn’t it seem like everybody is an influencer these days? You may be wondering if…
The 2023 Influencer Marketing Dictionary
Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Facebook Ads vs Influencer Marketing
When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook…
How Much Does Influencer Marketing Cost?
Ah, the digital-age-old question: how much does influencer marketing cost? I’m going to give it…
The Price of Influence: How To Set Your Influencer Marketing Budget
Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget
Affiliate Marketing vs. Influencer Marketing: Which is Better?
If you’re looking to break out of traditional advertising models, you may want to dive…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
The 2024 Guide to Marketing on Instagram
Before we dive into all things Instagram influencer marketing, I have a question: Red pill…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…