Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials –…
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The Amazon Lawsuit: Implications for Brands Selling on the Platform
September 28, 2023
What Makes Them Buy: Millennial Men
What is it about Millennial Men that you need to know if you want them…
Marketing to Baby Boomers: What Makes Them Buy in 2023?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
How to Loop Podcast Influencer Marketing Into Your Next Campaign
Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…
[INFOGRAPHIC] YouTube Demographics, Usage, and Statistics 2021
Last month, we published our annual update of YouTube demographics, usage and statistics. How many…
YouTube Statistics 2021 – Demographics and Usage by Generation
Who is using YouTube? How many YouTube users are there? How many videos get watched…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
WHAT MAKES THEM BUY: MILLENNIAL WOMEN & MILLENNIAL MOMS
The 8 Things About Millennial Women and Millennial Moms You May Be Missing By far,…
What Makes Them Buy: Gen X Moms + Gen Z Teens
How Gen X Moms and Gen Z Teens Use Social to Make Buying Decisions (Back-to-School…