TL;DR Section TL;DR Key Takeaways Millennial women are diverse and complex, so brands must consider…
Brand Discovery: Using Creator Content to Seed Awareness
Traditional search is built on intent. But the interest graph is built on inference. That…
How to Build Brand Awareness in the Interest Graph Era
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where…
What Makes Them Buy: The Gen Z Spending Habits To Know in 2025
TL;DR Section TL;DR Key Takeaways Gen Z expects brands to be real and respectful. They…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
What Makes Them Buy: Millennial Parents in 2025
TL;DR Section TL;DR Key Takeaways Millennial parents are digitally immersed and socially connected, relying on…
How to Launch a Product on Instagram in 8 Simple Steps
TL;DR Section TL;DR Key Takeaways Plan your campaign with precision and ample lead time. Define…
28 Consumer Trends That Will Shape Influencer Marketing in 2025
How well do you know your consumers? It’s a crucial question when strategizing and building…
What Makes Them Buy: Marketing To Millennial Men
What is it about Millennial men that you need to know if you want them…
The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint
It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…
34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign
Are you looking to run a travel marketing campaign this year? Well, you’re in luck.…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40
It’s time to talk about the Nevermind generation – specifically, how to get your CBD…