Traditional search is built on intent. But the interest graph is built on inference. That…
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How to Build Brand Awareness in the Interest Graph Era
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where…
28 Consumer Trends That Will Shape Influencer Marketing in 2025
How well do you know your consumers? It’s a crucial question when strategizing and building…
What Makes Them Buy: Marketing To Millennial Men
What is it about Millennial men that you need to know if you want them…
The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint
It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…
34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign
Are you looking to run a travel marketing campaign this year? Well, you’re in luck.…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…
What Makes Them Buy: Millennial Parents in 2023
Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials –…
How to Launch a Product on Instagram in 8 Simple Steps
Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40
It’s time to talk about the Nevermind generation – specifically, how to get your CBD…
How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market
The Social Media Strategies Big Brands Like Lord Jones Are Using to Reach the Baby…