The Shelf, a Data-First Influencer Marketing Company
Solutions

Solutions

  • Full-Funnel Influencer Campaigns
  • Performance Marketing

We Work With

  • Home & Decor Retail
  • Outdoor Retail
  • Food & Bev
  • Fashion & Apparel
  • Health & Wellness
  • Parenting
  • CSR & Social Causes
Creator marketing case study preview from The Shelf.
See how strategy, creator storytelling, and paid media compound together.

Explore the operating model behind The Shelf’s full-funnel influencer campaigns.

Talk to a Strategist
Case Studies
Blog
About
Schedule Strategy Call
Solutions
SolutionsFull-Funnel Influencer CampaignsPerformance MarketingWe Work WithHome & Decor RetailOutdoor RetailFood & BevFashion & ApparelHealth & WellnessParentingCSR & Social Causes
Case Studies Blog About
Schedule Strategy Call Search

influencer-generated content

  • Company News
  • Event/Holiday Marketing
  • Influencer Strategies
  • Infographics
  • Insights
  • Resources for Bloggers & Influencers
  • Social Media Calendars
BROWSE CATEGORIES
Blogger Roundups
Digital Marketing
Industry News
Influencer Strategies
Infographics
Resources for Bloggers & Influencers
Social Action

Brands Are Building In-House Creator Communities. But Without a System, It’s Just Noise.

March 12, 2026

Influencer Strategies, Insights, Trends

UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It

Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not,…

Read More
Ariana Newhouse 2025-01-06T06:30:00-05:00
Company News, Industry News, Influencer Strategies

Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”

If you’ve had the experience of joining a meeting and having someone use the term…

Read More
The Shelf Team 2023-09-20T11:55:49-04:00
colorful line illustration of woman with ponytail and other women on their phones - reusing UGC
Influencer Campaign Strategy, Influencer Strategies

Before Your Repost… Rules for Repurposing Influencer-Generated Content

A common outcome brands want to see from their influencer marketing campaigns is a growing…

Read More
Saphia Lanier 2020-05-13T15:14:00-04:00
Blue and Black dominated cover picture which reads UGC Rights: Who Owns Your Sponsored Content?
Influencer Strategies, Insights

UGC Rights: Who Owns Your Sponsored Content?

How to Keep the Rights to the Content You Pay Influencers to Create for You…

Read More
Atul 2019-04-22T11:45:00-04:00
Line illustration of someone holding a cell phone
Influencer Marketing 101, Influencer Strategies

THE 5 BIG BENEFITS OF USER GENERATED CONTENT

Why User-Generated Content is Influencer Marketing’s Pot o’ Gold In the world of influencer marketing,…

Read More
Sorilbran Stone 2018-09-03T11:07:00-04:00
green and black line illustration of cubes
Influencer Marketing Examples, Influencer Strategies

11 SMART EXAMPLES OF UGC CAMPAIGNS (BIG BRANDS)

11 Shining Examples of High-Impact User Generated Content to Inspire Your Next Campaign Coming up…

Read More
Danielle Hayes 2018-08-20T12:53:00-04:00
blue and light blue line illustration of home office
Influencer Marketing 101, Influencer Strategies

How to Get Amazing UGC for Your Campaigns

Here’s How to Land the Absolute Best User-Generated Content for Your Influencer Marketing Campaigns You…

Read More
Danielle Hayes 2018-06-05T09:56:00-04:00

Get tactical tips deliver to your inbox every other week

Subscribe Today

  • Subscribe Today
  • Subscribe

Services

  • Our Services
  • Our Technology
  • Performance Campaigns

Legal

  • Privacy
  • Terms

Resources

  • Trends
  • Insights
  • Strategy Guides
  • Infographics

Inside Info

  • Our Team
  • Careers

Connect With US

  • Linkedin
  • Instagram
  • Twitter
  • Facebook
  • Pinterest

The Shelf | 2055 Piedmont Rd NE, Atlanta 30324 | © 2012-2025 Shelf, Inc 

By continuing to browse, you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Our Cookie Policy.

I accept