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Things We Unlearned at Social Media Week

April 22, 2026

Influencer Strategies, Insights, Trends

UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It

Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not,…

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Ariana Newhouse 2025-01-06T06:30:00-05:00
Company News, Industry News, Influencer Strategies

Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”

If you’ve had the experience of joining a meeting and having someone use the term…

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The Shelf Team 2023-09-20T11:55:49-04:00
colorful line illustration of woman with ponytail and other women on their phones - reusing UGC
Influencer Campaign Strategy, Influencer Strategies

Before Your Repost… Rules for Repurposing Influencer-Generated Content

A common outcome brands want to see from their influencer marketing campaigns is a growing…

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Saphia Lanier 2020-05-13T15:14:00-04:00
Blue and Black dominated cover picture which reads UGC Rights: Who Owns Your Sponsored Content?
Influencer Strategies, Insights

UGC Rights: Who Owns Your Sponsored Content?

How to Keep the Rights to the Content You Pay Influencers to Create for You…

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Atul 2019-04-22T11:45:00-04:00
Line illustration of someone holding a cell phone
Influencer Marketing 101, Influencer Strategies

THE 5 BIG BENEFITS OF USER GENERATED CONTENT

Why User-Generated Content is Influencer Marketing’s Pot o’ Gold In the world of influencer marketing,…

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Sorilbran Stone 2018-09-03T11:07:00-04:00
green and black line illustration of cubes
Influencer Marketing Examples, Influencer Strategies

11 SMART EXAMPLES OF UGC CAMPAIGNS (BIG BRANDS)

11 Shining Examples of High-Impact User Generated Content to Inspire Your Next Campaign Coming up…

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Danielle Hayes 2018-08-20T12:53:00-04:00
blue and light blue line illustration of home office
Influencer Marketing 101, Influencer Strategies

How to Get Amazing UGC for Your Campaigns

Here’s How to Land the Absolute Best User-Generated Content for Your Influencer Marketing Campaigns You…

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Danielle Hayes 2018-06-05T09:56:00-04:00

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