Introduction: Where Discovery Becomes Commerce The distance between “I wonder what that is” and “I…
The Everything Guide to Working with TikTok Creators
TL;DR Section TL;DR Key Takeaways Creators are your relevance strategy. TikTok’s discovery engine runs on…
Mastering Social Media Algorithms: The Interest Graph vs the Social Graph
Originally published October 2023 In 2025, “Just posting” on social isn’t a strategy—understanding how interest…
How the Interest Graph Is Transforming Content Discovery for Brands
Have you ever wondered how you end up on TikTok watching a 10-minute deep dive…
TikTok Trends 101: Decoding TikTok’s Trend Ecosystem
Welcome to the wild and wonderful world of TikTok, where trends pop up faster than…
The Amazon Lawsuit: Implications for Brands Selling on the Platform
The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
17 Key Influencer Marketing Trends for 2023
Influencer marketing has become an integral part of the digital landscape for many brands. As…