The winter holidays are right around the corner, and this year, 92 percent of Americans…
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The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint
It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…
Gen Z’s Leveled-Up Version of Halloween🎃
When it comes to Halloween, it seems Gen Z has taken a page from the…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
Gen Z Social Media: How They Use It and the Content They Want to See
Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…