Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
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The Everything Guide to Working with TikTok Creators
September 8, 2025
What Makes Them Buy: The Gen Z Spending Habits To Know in 2025
TL;DR Section TL;DR Key Takeaways Gen Z expects brands to be real and respectful. They…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends
The winter holidays are right around the corner, and this year, 92 percent of Americans…
The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint
It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…
Gen Z’s Leveled-Up Version of Halloween🎃
When it comes to Halloween, it seems Gen Z has taken a page from the…