Turn B2B Thought Leaders Into Demand Drivers🚀

B2B buyers trust experts, not ads. We activate industry leaders, niche creators, and executive influencers to drive awareness, demand, and pipeline growth for your brand.

Trust, Demand, & Sales—Powered by Influence

B2B influencer marketing isn’t just about brand awareness—it’s about building trust, driving demand, and shortening the sales cycle. Our team specializes in activating thought leaders across LinkedIn, Twitter, YouTube, and niche platforms to connect your brand with decision-makers at the right time. Get a custom strategy built for your industry.

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Lower CPA for B2B Brands

Our campaigns dramatically cut acquisition costs compared to traditional B2B marketing.

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CTR with CFOs

Our influencer-led content delivered 2.93% CTR with CFOs and 2.41% with CEOs.

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of B2B brands use influencer marketing

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of marketers rely on B2B influencers to stay ahead of industry trends

How Engine Turned B2B Skits Into Real Pipeline

This Webby-nominated B2B campaign flipped the script on corporate content. Engine’s full-funnel push combined humor-driven storytelling with platform-native formats to drive real performance. By leaning into skit-style content across Instagram, TikTok, and LinkedIn, the campaign reached the right people with the right tone—earning top engagement, conversions, and a nod for Best B2B Social Campaign.

Engine Campaign Preview

Engine | Influencer-Led Skit Campaign

Comedic storytelling around B2B work travel woes. Skit-style vertical content boosted brand visibility and engagement across paid and organic.

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đź“Š Organic

  • • 510K+ Impressions
  • • 91.7K Reels views (Shannon Fiedler)
  • • 8.8K Total Engagements
  • • 3.2% Highest IG ER (FentiFriedChicken)
  • • 1.5K+ Shares on Engine Content

🚀 Paid

  • • 11.7M Impressions
  • • 773 Signups at $51.75 CPA
  • • 4.22% Avg. CTR
  • • 35.2K Landing Page Visits
  • • Top performing skit-style content

A FEW MORE OF OUR FAVORITE B2B INFLUENCER CAMPAIGNS

Real Results: How B2B Brands Use Influencer Marketing to Drive Demand

Joy Navon for Yelp B2B influencer marketing

Clicks for a Business Directory

Giving Black entrepreneurs a compelling reason to get listed so they can get on their customers’ radar.

26K

Engagements

9.81%

Engagements

Kati Crenshaw for Square trimmed and resized

Square Aims for Awareness and Fit

Helping entrepreneurs go from #SquareOne to #SelfMade with influencer-driven storytelling.

147K

Video Views

26.9K

Engagements

Lisa Mende for DXV Designer B2B influencer campaign

DXV Celeb Experiential Event

Elevating luxury design by connecting industry pros with Nate Berkus for exclusive insights and showroom impact.

5.9M

Impressions

336K

Engagements