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From Insight to Impact:
Real-Time Listening in the Age of AI Discovery

Join The Shelf and Infegy for a 45-minute, high-impact session exploring how real-time social listening fuels smarter strategy, clearer signals, and stronger visibility in an AI-driven world. 🚀

KEY DETAILS

  • Date: Thursday, December 11, 2025
  • Time: 1PM ET
  • Presenter: Co-hosted by Infegy x The Shelf
  • Topic: Social listening, Infegy, AI Visibility
REGISTER HERE

Why Attend?

Generative AI and algorithmic discovery are rewriting how consumers find brands — and how brands get found. But the loudest voices don’t always reflect the truth of what real people want. That’s where social listening comes in. By tuning into real-time conversations, brands can:

  • Detect subtle shifts in language and sentiment — before they trend.

  • React fast with messaging, product ideas, or creator briefs grounded in authentic consumer needs.

  • Skip expensive brand-lift studies by reading cultural signals directly.

If you want marketing that’s less guess-and-check, and more insight-to-impact — this webinar will show you how.

Proof in Performance

At The Shelf, we’ve seen what happens when listening isn’t an afterthought — it becomes the backbone of strategy. Brands that build with real-time signals unlock loyalty, cultural relevance, and long-term visibility.

In this session (with Infegy), we’re unpacking the frameworks and showing what’s replicable — no guesswork, just data-backed approach + creative execution.

RSVP now to save your spot!

REGISTER HERE

OUR SPEAKERS

Meet the experts leading the conversation on how real-time social listening is reshaping modern marketing. From AI-driven discovery to community-powered insights, our speakers bring deep expertise in turning conversation data, creator strategy, and performance media into meaningful brand impact.

Nancy Dexter-Milling

Nancy Dexter-Milling, Head of Marketing – Infegy

Nancy is an experienced marketing professional with a wealth of experience in various leadership roles. She enjoys nerding out about marketing strategies, data analysis, and insight-driven decision-making.

Kristine Drier

Kristine Drier, Director of Performance Media — The Shelf

Kristine leads paid strategy and performance innovation at The Shelf, helping brands connect creative storytelling with measurable ROI. With experience at Omnicom and WPP, she specializes in data-driven amplification, AI-powered optimization, and turning influencer content into high-performing campaigns.

Rida Farooq

Rida Farooq, Director of Strategy & Insights — The Shelf

Rida leads Strategy & Insights at The Shelf, transforming data and cultural signals into actionable influencer strategies. She uses social listening and AI to uncover the conversations, communities, and behaviors that drive influence—helping brands translate Reddit insights into smarter sourcing and measurable results.

REGISTRATION

Ready to see how top brands stay ahead of the conversation?
Secure your spot and learn how real-time social insights can guide smarter creative, strengthen influencer campaigns, and help you show up where consumers search, scroll, and ask questions.

REGISTER HERE