Download the Shelf’s Step-by-Step Holiday Influencer Marketing Playbook

OR IF YOU PREFER, YOU CAN SCROLL TO THE BOTTOM OF THIS PAGE AND GRAB THE BOOK WHEN YOU SIGN UP TO BE ON OUR MAILING LIST (THOSE GUYS GET COPIES OF EVERYTHING WE PRODUCE DELIVERED DIRECTLY TO THEIR INBOX).

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We wrote this book to tell you EVERYTHING you need to know to roll out a BOSS influencer marketing campaign this holiday season.

THIS is the holiday marketing book to end ALL holiday marketing books. More than just stats and facts (we totally included stats and facts, though), this concise marketing guide will walk you step-by-step through the process of planning, budgeting, launching and measuring a BOSS influencer campaign this holiday season.

Here are the 5 BIG takeaways our holiday strategy delivers…

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#1 We share meaningful insights about the current state of influencer marketing

Facts and stats are cool, but they need to mean something. So, we tried to infuse this book with the types of stats, numbers and facts that are going to drive your decision-making this holiday season.

Find out what’s currently popping in the influencer space and a few key predictions about what’s to come.

 
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#2 And useful info on how emerging trends may affect your campaign

We included a few emerging trends that are shifting the social landscape a bit, trends that will be important for you to keep an eye on in the coming weeks.


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#3 An 11-step influencer marketing plan any brand can use

In addition to a few pages of stats, a couple pages of trends and pretty, pink graphics, the majority of this book is actually made up of actionable strategies laid out in the order you need to get them done. So, it’s more of a playbook (hence, the name). We lay out the steps you need to take to launch a super-effective holiday influencer campaign one-by-one.

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#4 PLUS, we tell you HOW to do this, like… in real life

This is more than the typical “Here’s what you need to do” guide filled with I-coulda-guessed-as-much content. This is the stuff you find recycled in blog post after blog post after blog post, This plan actually lays out for you HOW to organize, structure and roll out your campaign.

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#5 And we’ll tell you about some really good hacks and give you solid advice

Because chances are we’ve been there. I mean, even with the most detailed, pristine instructions straight from the Harvard Research people, you’re still gonna want somebody who’s been there and done that to give you a heads up on what to expect.

We all have that friend whose street sense makes him or her the MVPmakes up for his less-than-So, we included tips for dealing with influencers, what to put in your contracts, how to handle analytics, and even ways to streamline the logistics of shipping products to influencers.

You’re welcome

 
It’s the good, the bad, and the ugly... Yes, we include the fun, exciting creative aspects of building an influencer campaign, but we didn't leave out the ho-hum, potentially headache-inducing insanity that seasoned marketers have learned to successfully manage. We leave nothing out.
 
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