How to Develop a Cohesive Instagram Brand Look

How to Develop a Cohesive Instagram Brand Look

Curated Instagram feeds don’t happen overnight. They’re the result of pre-planning, hard work, and consistently sharing new content. No matter how high-quality and valuable your posts are, without a strategy to develop your aesthetic, you may be overlooked by customers or clients.

5 Things That Affect Influencer Rates for #Sponsored Posts

5 Things That Affect Influencer Rates for #Sponsored Posts

one of THE most common questions brands want to know is how much they should be paying influencer partners. “How much does an influencer charge anyway? What’s the standard rate? Here are the 5 things that affect influencer rates for sponsored posts.

How to Improve the ROI of Your Holiday Influencer Marketing

How to Improve the ROI of Your Holiday Influencer Marketing

Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.

What Makes Them Buy: Millennial Women & Millennial Moms

What Makes Them Buy: Millennial Women & Millennial Moms

By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. So, today, we’ll skip the strategies and give you 8 traits about Millennial women and Millennial moms that influences their buying decisions.

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

Four Global Brands. Four Killer Halloween Campaigns.

Four Global Brands. Four Killer Halloween Campaigns.

In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.