Strategy and How-To

The Making of a Data-Driven Influencer Roundup

The Making of a Data-Driven Influencer Roundup

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.

10 Simple Steps For Working With Influencers on Snapchat

10 Simple Steps For Working With Influencers on Snapchat

Millenials are flocking to this social network, so if that's your audience, you'll definitely want to hang out on Snapchat too. Your influencers are the ones with access to these Millenials, so partnering up with them to share your stories is the way to go. 

How to Navigate Sponsored Work with Bloggers

How to Navigate Sponsored Work with Bloggers

There’s no question that working with bloggers is the most effective way to gain access to your potential customers. As brands discover this modern way of marketing, they’re diving in head first with no real knowledge of how the whole blogger relationship works. 

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