Strategy and How-To

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

 6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.

Finding Influence: How to Build a Data-Driven Blogger Roundup

Finding Influence: How to Build a Data-Driven Blogger Roundup

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.

10 Simple Steps For Working With Influencers on Snapchat

10 Simple Steps For Working With Influencers on Snapchat

Millenials are flocking to this social network, so if that's your audience, you'll definitely want to hang out on Snapchat too. Your influencers are the ones with access to these Millenials, so partnering up with them to share your stories is the way to go. 

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