Nano-influencers are the next frontier of smart influencer marketing. They provider brands with hyper-targeted audiences, intimate knowledge of their followers, and sponsored posts that are keyed in to the language of their followers.
What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.