Marketers coming from a PPC background often have a tough time making that initial transition to influencer marketing. But PPC and influencer marketing aren’t substitutions for one another. No. They actually work together… and very well, I might add.
What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.