Insights

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

What Makes Them Buy: Gen X Moms + Gen Z Teens

What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.