In this post, we’re discussing what you as a marketer need to know about the UGC rights, the challenges brands face with UGC campaigns, and tips for structuring content rights for your next UGC or influencer campaign.
In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.
In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer in the first place.
Instagram takeovers first got on our radars five or six years ago when brands began allowing influencers to publish posts directly to their feeds. In this post, we’re highlighting a few brand-influencer partnerships that really nailed the IG Takeover.
For potential buyers, there’s nothing more relatable than seeing a product used or worn by real people. It’s far easier to push them through the funnel simply by showing how real people use or style the product.