You’ve probably heard a LOT about influencer marketing recently, and possibly even a lot about micro-influencers too. Well, today, we’re here to help you understand and make the most of this subset of influencers, and learn how to utilise them for your next successful marketing campaign.
Here's a seven step process, which I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.
Vanity metrics consist of superficial stats like follower counts and traffic, while ignoring stats that are tell a truer tale about the quality of a site like like bounce rate, time on site, comments, engagement, etc.
Defining your target audience is crucial when it comes to marketing. Whatever service you are providing needs to be relevant to the people you are reaching out to and should be treated as such. The only way to truly achieve your marketing goals is to know your target audience inside and out.