Nano-influencers are the next frontier of smart influencer marketing. They provider brands with hyper-targeted audiences, intimate knowledge of their followers, and sponsored posts that are keyed in to the language of their followers.
How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.
Mommy bloggers have taken over a very special corner of the Internet. They’ve made their mark in the blogosphere because they’re chock full of advice, pretty inspiration, life hacks, DIYs, outfit ideas, and personal stories, not to mention, ridiculously cute photos.