millennial men

What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.