Choosing the right influencer for your social media marketing campaign is about more than just follower count and likes. Learn the other important metrics you should be using to choose an influencer who will give you the greatest ROI.
Millenials are flocking to this social network, so if that's your audience, you'll definitely want to hang out on Snapchat too. Your influencers are the ones with access to these Millenials, so partnering up with them to share your stories is the way to go.
In the past year, a new trend emerged that shows the importance of visual content creation. Digital marketers who leverage visuals are seeing significant increases in website traffic, social media engagement, and conversions.