Nano-influencers are the next frontier of smart influencer marketing. They provider brands with hyper-targeted audiences, intimate knowledge of their followers, and sponsored posts that are keyed in to the language of their followers.
The beauty industry totally dominates social media, and influencer marketing has had a huge impact on how beauty companies distribute content and market to their audience. So…let’s take a look at some holiday beauty campaigns, shall we?
How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.