The 6 BIG epiphanies (and 5 miniature ones) I learned about promoting a fashion app using influencers that effectively turned that little shopping app into a pretty robust influencer marketing platform. #problemsolved
Here's a seven step process that I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.
Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.
Social media marketing is one of THE MOST EFFECTIVE ways to reach buyers during the holiday shopping season. We present this 100% actionable, 100% effective holiday marketing strategy to you… [drum roll] in pictures. #infographic
In this post, we shed some light on 8 traits most marketers would never suspect about Boomers, and how this digitally-savvy, financially strong generation is using social media to make buying decisions.
Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.
The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.
In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.
It’s time for summer’s biggest, baddest holiday - the Fourth of July. In this stats-riddled by the numbers post, we talk about everything from America’s favorite barbecue sauce to our favorite place to buy flags.
What is influencer marketing? How do you choose the right influencer? How do you measure ROI? In this post, we answer the 16 questions you need answered before you start your first influencer marketing campaign.