Influencer Marketing Resources

How to Improve the ROI of Your Holiday Influencer Marketing

How to Improve the ROI of Your Holiday Influencer Marketing

Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

What Makes Them Buy: Gen X Moms + Gen Z Teens

What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.