Marketing to Gen X men isn’t as simple as triggering FOMO with a few Instagram posts. This is particularly true of men over 40. Here are two strategies to help you get your CBD products in front of this influential demographic.
The over-55 crowd accounts for 14% of the CBD market - that 1 in 7 buyers. But you can’t target them on auto-pilot, lumped in with your other marketing content. In this post, we’re telling you how your CBD brand can catch the eye of Boomers.
The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.