Here's a seven step process, which I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.
Video marketing can be a powerful tool for converting views into sales. According to a survey by Google, more than half of the shoppers they spoke to said that online video helped them decide which specific brand or product they wanted to buy.
One of the best ways to start afresh in the digital world is to update your website so it better reflects your brand AND compels customers to take action. This is especially true for brands running online stores. In this post, Jessica presents 6 actionable strategies for boosting conversions with an online store.
You may not immediately connect influencer marketing and SEO, but they are connected. Years ago, SEO experts began referring to social as the new SEO. In this post, we lay out influencer marketing strategies you can use to boost your search engine rankings.