Strategy and How-To

How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

Crazy demand for CBD oil has made the cannabis industry one of THE fastest-growing markets. One of the key demographics CBD brands are going after is millennial women.

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

 6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.

Finding Influence: How to Build a Data-Driven Blogger Roundup

Finding Influence: How to Build a Data-Driven Blogger Roundup

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.