Insights

What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

What Makes Them Buy: Gen X

What Makes Them Buy: Gen X

What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.

5 Things That Affect Influencer Rates for #Sponsored Posts

5 Things That Affect Influencer Rates for #Sponsored Posts

one of THE most common questions brands want to know is how much they should be paying influencer partners. “How much does an influencer charge anyway? What’s the standard rate? Here are the 5 things that affect influencer rates for sponsored posts.

What Makes Them Buy: Millennial Women & Millennial Moms

What Makes Them Buy: Millennial Women & Millennial Moms

By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. So, today, we’ll skip the strategies and give you 8 traits about Millennial women and Millennial moms that influences their buying decisions.

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

What Makes Them Buy: Gen X Moms + Gen Z Teens

What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.