In this post, we’re digging up the goods on the rising popularity of virtual influencers, and answering the one question you really want answered: Can virtual influencers drive marketing outcomes, or are they a gimmick?
What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.