Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.
Is it too late to become an influencer? Is influencer marketing dead? Has influencer marketing reached its height, or is it in the process of evolving? Here are the things happening in this space that will let you know, if you’re paying attention.
The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.
What distinguishes one influencer platform for the next? Find out in this post how influencer marketing platforms like TapInfluence and The Shelf actually work… and how you can choose the best one for your campaign.
What is influencer marketing? How do you choose the right influencer? How do you measure ROI? In this post, we answer the 16 questions you need answered before you start your first influencer marketing campaign.
In growing numbers, customers are going online to find endorsement, reviews, and testimonials before doing business before buying products. To get ahead of this trend, brands need influencers who can create credible, convincing endorsements for them.