Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers - or even hundreds of thousands of followers - but they know how to communicate with and get their followers to TAKE ACTION. And that’s what makes them extremely valuable to brands.
What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.