In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.
Are you ready to roll out your back-to-school campaign but you’re not sure June is the time to start? Well, in this post, we break down for you four phases of rolling out a successful back-to-school campaign.
Whether you call it back-to-school season - the weeks between Fourth of July and Labor Day - make up the second biggest retail event of the year. In this post, we give you the stats, facts, and tips you’ll need to reach your k-12 and college shoppers.