Influencer Marketing

What Makes Them Buy: Gen X

What Makes Them Buy: Gen X

What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.

What Makes Them Buy: Millennial Women & Millennial Moms

What Makes Them Buy: Millennial Women & Millennial Moms

By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. So, today, we’ll skip the strategies and give you 8 traits about Millennial women and Millennial moms that influences their buying decisions.

What Makes Them Buy: Millennial Men

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

The 5 BIG Benefits of User Generated Content

The 5 BIG Benefits of User Generated Content

In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer in the first place.

The 2018 Fall Influencer Marketing Guide

The 2018 Fall Influencer Marketing Guide

Believe it or not, Back-to-School shopping marks the unofficial start of the annual shopping season. The 2018 Summer-Fall Influencer Marketing Guide will teach you how to target and implement a summer influencer marketing plan that will set you up to win this holiday season.

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