How To Source Inspiration For Blog Posts

As a fashion blogger, sourcing inspiration consistently can be daunting.  If you are taking your blogging business seriously though, you need to be producing content a few times per week. But how many times have you stared blankly at your closet or computer screen with a vacant expression and no idea what to wear or what to write about? We’ve been there, done that and have a few tips and tricks for you to blog your way through it.  


Look Around You

One of the easiest ways to fight through writers block is to source inspiration from what’s around you. This could be as simple as flipping through a magazine, visiting a favourite café, listening to music, or searching online through visual sources like Instagram, Pinterest, or your go-to blogs. Check out the community of fashion bloggers on The Shelf for extra #OOTD inspiration. These are all guaranteed ways to get the creative juices flowing!

Plan A Month Ahead

Before the beginning of the month, come up with a general theme and flesh out ideas that explore this theme. Write down any random ideas that come to mind as they might make good blog post topics. Think about the season, holidays, collaborations, and events you will be attending.  Once you’ve fleshed out these ideas, put them into an editorial calendar for the month. This will keep you on schedule and if you ever get stuck, you can refer to your calendar for reference and guidance. 

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Shoot In Bulk

Once you’ve planned out your month of posts, go shoot a week of outfits all at once. This will save you a lot of time, thus allowing you to keep up with the demand of posting regularly. Additionally, take every opportunity to photograph your outfits, whether it’s just an off-duty OOTD or something more spectacular you are wearing to an event.

Just Go With The Flow

Don’t worry about perfectly structured sentences or grammar; instead, just go with the flow. Use the free flow writing technique to get your ideas down on paper. The aim of this is to get in touch with your thoughts and feelings. No one’s watching, so you can always go back and refine your ideas later with fresh eyes. Check out this book, Writing Down The Bones for some great tips. 

What tips do you have for fighting your way through writers block? Share your ideas in the comments!