An Influencer Strategy That Will Make Your Brand Recession-Proof

Influencer marketing has proven to be an effective method for sharing targeted messages and rolling out offers to specific consumer segments. But the influencer campaigns that worked before the world changed won’t work today. Buyer motivations and behaviors have changed… and your strategy has to change, too.

Your brand needs a new strategy that will help you shift your messaging, refine/update your influencer selection process, and build campaigns that connect with consumers, right when they need connections the most. And do it all in real-time. Influencers are experts at gauging the needs of their audiences. Read this playbook to learn how to partner with influencers to keep your brand agile and relevant.